Impact at Shelf Level
TotalPond for Home Depot Challenge: Home Depot had experienced flat to declining sales and decreasing margins from its Water Gardening category for over a year and Geoglobal Partners, a manufacturer
Brand Stewardship
Homecare Homebase Situation: Homecare Homebase, an integrated software solution for Homecare and Hospice agencies, automates workflow, billing and regulatory compliance. HCHB lacked consistency in its branding and positioning making identification
Inbound Marketing
Wholly Guacamole Challenge:Wholly Guacamole, a brand of prepackaged avocado and guacamole products was experiencing its first year of flat sales in the company’s history which coincided with a change in