What Is 9Y?

 

Conventional Wisdom
9Y is short for “the whole nine yards.” Now there are several meanings of the phrase, and while of them are definitive, the most common refers to the length of the machine gun ammo belts for fighter aircraft in World War II, and the use of all of it by the pilot. However the phrase is used, conventional wisdom says it means “all” or “full measure.” What it means to our clients is that we have the ammunition and the skill to carefully target customers in most any industry or category and hit the mark.

Based in Dallas, Texas, we specialize in helping small-to-mid-sized companies define, and build their brand, and make sense of the overwhelming volume of information that fills the marketing landscape. We then load knowledge, and experience with the appropriate tools, and technology to deliver the right message to the right target at the right time.

Using a different scope
In a time when many marketing companies are adopting a near-sighted view of the customer and trying to sell you the latest, untried “cool thing,” 9Y sets their sights on a longer-range view of using the right tools, and tactics to do the right thing for your brand. Using our own people in conjunction with a network of experienced, professional, and dependable resources, we able to provide our marketing partners the disciplines necessary to get the job done right.

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