The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But we know it’s so much more.

Brands have traits, a look, a way of speaking, a personality. And it’s that personality that people relate to, creating brand loyalty, which is why branding is so critical to the success of a company, especially in today’s social media-driven climate. Even a desirable product or service can experience problems without strong branding.

Experience and commitment
The 9Y approach to branding is simple; gain core insights into the business – strengths, weaknesses, competitors, primary customers, end-users, etc. – basically everything that can affect your brand. Sift through those insights to find the one thing that sets that business apart from the rest, that aspect that makes the company unique. Then we build on that, creating a personality that best represents that business and serves it’s customers.

Call us today and let us show you what our approach can do for your brand.

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