Teens using cellphones as primary means to access the internet

We all know teens are a great predictor of adoption and innovation technology  usage, but the following Adweek article and infographic show how teens are driving the “smaller is better” trend.  Fully 25% of teens use their mobile phones to get online – this trend supports the idea that computers and devices will continue to get smarter and smaller. Think about Google Glass, the much talked about Apple watch, dare we say…iWatch? Don’t write these innovative ideas off. Manufacturers are frantically looking for the “silver bullet” form factor take will set their brand apart and allow them to lead this trend. How will these trends effect your marketing efforts?


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