Tweet/Counter Tweet… Is Twitter Going The Way of The Dodo?

 

We all know Twitter, most of us are on Twitter, and though many of us don’t Tweet as much as the rest we still like to watch what’s hitting the Twitter Wire. But with it’s limited messaging capacity and amount of time (or lack thereof) any one Tweet is on the homepage, compared to the power of content-rich Facebook, LinkedIn and other social networks, will Twitter continue to be used by marketers? By anybody?

First let’s look at some stats, courtesy of Hubspot and Edison Research, that suggest that Twitter will be around awhile. One note, these stats are from 2010, soooo….

More than half of active Twitter users follow companies, brands, or products on social networks.
With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder marketers are leveraging Twitter!

U.S. Twitter users are more educated, and have a higher income than the general population.
The more educated users there are on a social network, the greater the likelihood that these users are sharing valuable content. If these users also have higher incomes, they become better (read: higher revenue) prospects for businesses.

More than one-third of marketers say Twitter is “critical” or “important” to their business.
At the end of the day, your precious time should be allocated to the channels that benefit your business. But if other brands are finding Twitter to be critical and/or important for their business, there must be an incentive that is too irresistible to ignore.

Companies that use Twitter average 2X more leads per month than those that do not.
If you’re generating leads like that from Twitter, then there should be no doubt in your mind when it comes to using the network. Having more leads for your sales team only improves the quality of your sales team by giving them a larger pool to select key applicants from.

 

Now for the Counter Tweet and some stats, courtesy of Hubspot, Pew Research Center, and RJ Metrics that show us why some think Twitter usage is on its way out.

 

66% of Americans say they are using social networks such as Facebook or LinkedIn. Of those 66%, only 15% use Twitter.
Although Twitter has 100 million active users, the site’s usage is still relatively low in comparison to other social networks. This suggests that Twitter’s health is not as stable as a platform of its age should be.

As of February 2012, 15% of adult internet users used Twitter. That’s only a slight increase from 13% last May.
Although Twitter usage is increasing, it’s not increasing at as rapid a rate is it has in previous years; growth is inconsistent, and verging on stagnant.

The average Twitter user has 27 followers, 25% of Twitter users have no followers, and 40% of Twitter accounts have never sent a single tweet.
40% is a pretty high number!

 

Of course NOTHING, lasts forever and before the debate gets too lengthy, there will likely be a new technology, a new digital utopia for us all to hang out in and Twitter will begin to go the way of the other big bird mentioned earlier. DO!!

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33304/Dueling-Data-Is-Twitter-Dying-MKTGdebate.aspx#ixzz1z1kCbIIQ

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