Archive: February, 2013

Super Bowl Ads – turning a short event into a two month branding opportunity

Many people think brands are crazy for spending money on Super Bowl ad time (this year CBS is charging $3.8 million to $4 million for a 30-second commercial during Sunday’s Ravens vs. 49ers game).  They are crazy…crazy smart!  How can your SBM hack big brand thinking.  First, let’s look at what the brand’s understand. The […]

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