Archive: June, 2012

Tweet/Counter Tweet… Is Twitter Going The Way of The Dodo?

  We all know Twitter, most of us are on Twitter, and though many of us don’t Tweet as much as the rest we still like to watch what’s hitting the Twitter Wire. But with it’s limited messaging capacity and amount of time (or lack thereof) any one Tweet is on the homepage, compared to […]

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The “B” Word. Brand; yay or nay?

  I just picked an interesting article off of Twitter, and while I don’t agree entirely with its premise, AdAge’s Austin McGie makes some interesting points about branding or, in his view, “the B word.” First of all, like so many other words in the marketing vernacular, it’s misused and abused to the point we’re […]

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Staying Informed Through The Masses

    As marketers in small to mid-size companies we all want to be on the bleeding edge, in touch with not only what’s happening now, but what’s going to be happening next. What are consumers doing? What do they want? How do they see our brand? Other brands? How are they talking to each […]

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