Archive: May, 2012

SEO for SMB: A Valuable Tool When Used Properly

  SEO is still a confusing and complicated issue for many in marketing, so much so it can really help or really hurt an SMB. That said, here’s a little tip: it’s not hard so don’t over think it! Here are a few bits to keep in mind if you’re an SMB approaching SEO. SEO’s […]

» Read More

Word-of-mouth advertising; is it really a new, social phenomenon?

  Recent numbers from Nielson suggest what many of us have always known; personal recommendations, or word-of-mouth are the most powerful, and trusted forms of advertising. After all, who’s word are you going to take about that desert topping? Aunt Stella who’s been baking pies since you can remember, or some paid actress who probably […]

» Read More

If you build it how do you ensure they WILL they come?

  It’s tradeshow season and like rock bands building their stages preparing for their summer tours, B2B companies everywhere are pulling out their trade show exhibits or building new ones preparing for their appearances at their industry shows across the country. However unlike the rock bands, many of these companies are missing critical steps to […]

» Read More

Jeez, Where’s The Sense of Humor In B2B and SMB Marketing?

Having been in “the business” for 20-some years now, I find I’ve spent a good deal of with in B2B working withSMBs, and it’s NEVER been a ton of fun. Always sooooo serious and “down to business,” never willing to risk a lighter-hearted approach to marketing. Look, I know it’s serious business, but surely SOME […]

» Read More

Behind Every Promising Young Talent Is A Good Bit of Grey Hair

It’s said that the more things change, the more they stay the same. Well that’s true in advertising and marketing today as much as ever. Seems these days companies are all enamored with the “hip, young creative, full of energy and big ideas.” After all, most of the cool things we see come from that […]

» Read More

Latest News

See what we're talking about on Facebook

We think you'll Like it!

Join in the conversation on Twitter

There's stuff there worth following!

Get Connected on LinkedIn

Nothing like networking to keep things moving!