Category: General Marketing

Basic Elements of a Marketing Plan for SMB’s

One of the greatest pain points for small to mid-sized companies is making your marketing dollars work.  We’ve all read the Internet leveled the playing field for the small to mid-size organizations, that it’s made marketing free and that you can now measure everything. All are true, and false.  A quick search of the web […]

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Will FB’s Social Graph kick start Social Discovery

Facebook’s recent announcement of its Social Graph search received less than favorable reviews. But will it be the final piece to the Social Discovery puzzle that moves it over the chasm? Much has been written, and even more VC money,  has been thrown at Social Discovery start ups.  Social Discovery apps were all the rage […]

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K.I.S.S. – Keep It Simple Sellers!

  With so much marketing attention on social media, it appears we’re giving it the wrong kind. In the ongoing struggle for attention, marketers are spending an awful lot of time and energy trying to engage potential and current customers via social media thinking consumers are all about being “part of a community.” We’re finding […]

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If you build it how do you ensure they WILL they come?

  It’s tradeshow season and like rock bands building their stages preparing for their summer tours, B2B companies everywhere are pulling out their trade show exhibits or building new ones preparing for their appearances at their industry shows across the country. However unlike the rock bands, many of these companies are missing critical steps to […]

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Behind Every Promising Young Talent Is A Good Bit of Grey Hair

It’s said that the more things change, the more they stay the same. Well that’s true in advertising and marketing today as much as ever. Seems these days companies are all enamored with the “hip, young creative, full of energy and big ideas.” After all, most of the cool things we see come from that […]

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