Category: Social Media

Basic Elements of a Marketing Plan for SMB’s

One of the greatest pain points for small to mid-sized companies is making your marketing dollars work.  We’ve all read the Internet leveled the playing field for the small to mid-size organizations, that it’s made marketing free and that you can now measure everything. All are true, and false.  A quick search of the web […]

» Read More

Will FB’s Social Graph kick start Social Discovery

Facebook’s recent announcement of its Social Graph search received less than favorable reviews. But will it be the final piece to the Social Discovery puzzle that moves it over the chasm? Much has been written, and even more VC money,  has been thrown at Social Discovery start ups.  Social Discovery apps were all the rage […]

» Read More

K.I.S.S. – Keep It Simple Sellers!

  With so much marketing attention on social media, it appears we’re giving it the wrong kind. In the ongoing struggle for attention, marketers are spending an awful lot of time and energy trying to engage potential and current customers via social media thinking consumers are all about being “part of a community.” We’re finding […]

» Read More

Tweet/Counter Tweet… Is Twitter Going The Way of The Dodo?

  We all know Twitter, most of us are on Twitter, and though many of us don’t Tweet as much as the rest we still like to watch what’s hitting the Twitter Wire. But with it’s limited messaging capacity and amount of time (or lack thereof) any one Tweet is on the homepage, compared to […]

» Read More

Word-of-mouth advertising; is it really a new, social phenomenon?

  Recent numbers from Nielson suggest what many of us have always known; personal recommendations, or word-of-mouth are the most powerful, and trusted forms of advertising. After all, who’s word are you going to take about that desert topping? Aunt Stella who’s been baking pies since you can remember, or some paid actress who probably […]

» Read More

Latest News

See what we're talking about on Facebook

We think you'll Like it!

Join in the conversation on Twitter

There's stuff there worth following!

Get Connected on LinkedIn

Nothing like networking to keep things moving!