Category: B2B

Basic Elements of a Marketing Plan for SMB’s

One of the greatest pain points for small to mid-sized companies is making your marketing dollars work.  We’ve all read the Internet leveled the playing field for the small to mid-size organizations, that it’s made marketing free and that you can now measure everything. All are true, and false.  A quick search of the web […]

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Teens using cellphones as primary means to access the internet

We all know teens are a great predictor of adoption and innovation technology  usage, but the following Adweek article and infographic show how teens are driving the “smaller is better” trend.  Fully 25% of teens use their mobile phones to get online – this trend supports the idea that computers and devices will continue to […]

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Will FB’s Social Graph kick start Social Discovery

Facebook’s recent announcement of its Social Graph search received less than favorable reviews. But will it be the final piece to the Social Discovery puzzle that moves it over the chasm? Much has been written, and even more VC money,  has been thrown at Social Discovery start ups.  Social Discovery apps were all the rage […]

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Jeez, Where’s The Sense of Humor In B2B and SMB Marketing?

Having been in “the business” for 20-some years now, I find I’ve spent a good deal of with in B2B working withSMBs, and it’s NEVER been a ton of fun. Always sooooo serious and “down to business,” never willing to risk a lighter-hearted approach to marketing. Look, I know it’s serious business, but surely SOME […]

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