Category: Uncategorized

A strong content strategy: The cure for chasing social fads and trends.

This year SXSW produced no killer app, no new social media phenomenon. Marketers were left clamoring for something to latch onto, not to mention looking for reasons to attend next year. The trends that were announced were old news – the mobile tsunami is coming, the mobile tsunami is coming.  That tsunami passed, it’s just […]

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Super Bowl Ads – turning a short event into a two month branding opportunity

Many people think brands are crazy for spending money on Super Bowl ad time (this year CBS is charging $3.8 million to $4 million for a 30-second commercial during Sunday’s Ravens vs. 49ers game).  They are crazy…crazy smart!  How can your SBM hack big brand thinking.  First, let’s look at what the brand’s understand. The […]

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Staying Informed Through The Masses

    As marketers in small to mid-size companies we all want to be on the bleeding edge, in touch with not only what’s happening now, but what’s going to be happening next. What are consumers doing? What do they want? How do they see our brand? Other brands? How are they talking to each […]

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Word-of-mouth advertising; is it really a new, social phenomenon?

  Recent numbers from Nielson suggest what many of us have always known; personal recommendations, or word-of-mouth are the most powerful, and trusted forms of advertising. After all, who’s word are you going to take about that desert topping? Aunt Stella who’s been baking pies since you can remember, or some paid actress who probably […]

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