Basic Elements of a Marketing Plan for SMB’s

One of the greatest pain points for small to mid-sized companies is making your marketing dollars work.  We’ve all read the Internet leveled the playing field for the small to mid-size organizations, that it’s made marketing free and that you can now measure everything. All are true, and false.  A quick search of the web […]

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Teens using cellphones as primary means to access the internet

We all know teens are a great predictor of adoption and innovation technology  usage, but the following Adweek article and infographic show how teens are driving the “smaller is better” trend.  Fully 25% of teens use their mobile phones to get online – this trend supports the idea that computers and devices will continue to […]

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A strong content strategy: The cure for chasing social fads and trends.

This year SXSW produced no killer app, no new social media phenomenon. Marketers were left clamoring for something to latch onto, not to mention looking for reasons to attend next year. The trends that were announced were old news – the mobile tsunami is coming, the mobile tsunami is coming.  That tsunami passed, it’s just […]

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Super Bowl Ads – turning a short event into a two month branding opportunity

Many people think brands are crazy for spending money on Super Bowl ad time (this year CBS is charging $3.8 million to $4 million for a 30-second commercial during Sunday’s Ravens vs. 49ers game).  They are crazy…crazy smart!  How can your SBM hack big brand thinking.  First, let’s look at what the brand’s understand. The […]

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Will FB’s Social Graph kick start Social Discovery

Facebook’s recent announcement of its Social Graph search received less than favorable reviews. But will it be the final piece to the Social Discovery puzzle that moves it over the chasm? Much has been written, and even more VC money,  has been thrown at Social Discovery start ups.  Social Discovery apps were all the rage […]

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K.I.S.S. – Keep It Simple Sellers!

  With so much marketing attention on social media, it appears we’re giving it the wrong kind. In the ongoing struggle for attention, marketers are spending an awful lot of time and energy trying to engage potential and current customers via social media thinking consumers are all about being “part of a community.” We’re finding […]

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Tweet/Counter Tweet… Is Twitter Going The Way of The Dodo?

  We all know Twitter, most of us are on Twitter, and though many of us don’t Tweet as much as the rest we still like to watch what’s hitting the Twitter Wire. But with it’s limited messaging capacity and amount of time (or lack thereof) any one Tweet is on the homepage, compared to […]

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The “B” Word. Brand; yay or nay?

  I just picked an interesting article off of Twitter, and while I don’t agree entirely with its premise, AdAge’s Austin McGie makes some interesting points about branding or, in his view, “the B word.” First of all, like so many other words in the marketing vernacular, it’s misused and abused to the point we’re […]

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Staying Informed Through The Masses

    As marketers in small to mid-size companies we all want to be on the bleeding edge, in touch with not only what’s happening now, but what’s going to be happening next. What are consumers doing? What do they want? How do they see our brand? Other brands? How are they talking to each […]

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SEO for SMB: A Valuable Tool When Used Properly

  SEO is still a confusing and complicated issue for many in marketing, so much so it can really help or really hurt an SMB. That said, here’s a little tip: it’s not hard so don’t over think it! Here are a few bits to keep in mind if you’re an SMB approaching SEO. SEO’s […]

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